Amber Beverage Group, the leading wine and spirits company in the Baltic countries and part of SPI Group, is expanding its partnership with Beam Suntory, the world’s third largest premium spirits company.
From March 2015, the Amber Beverage Group will distribute the portfolio of Beam Suntory in the Baltic countries, including brands such as Teacher’s, Laphroaig and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Jim Beam and Maker’s Mark bourbons.
“Becoming ambassadors for and partners with one of the world’s leading spirits producers is a great honour and responsibility at the same time. Our partnership with Beam Suntory Inc. via our distributor companies in Latvia and Lithuania has already been active for several years and we are delighted to expand it from March, across all the Baltic States”, said Seymour Ferreira, CEO of Amber Beverage Group.
“By expanding this cooperation with Beam Suntory, we have taken a major step towards our development strategy in the Baltic region, adding powerful global brands to our range of international partners, which already includes William Grant, Concha y Toro and KWV,” Seymour Ferreira underlined.
The partnership with Beam Suntory will allow Amber Beverage Group, already known as the producer of the world-famous Stolichnaya® vodka and Moskovskaya® in Riga, to strengthen its leading position in the whiskey, cognac and tequila segments in the Baltic markets.
“We are looking forward to a mutual long-term cooperation with SPI Group to bring our business to the new level in Baltics. Strong cooperation will lead to growth for both companies,” said Torsten Helbig, VP EMEA Emerging Markets of Beam Suntory Inc.