In Riga’s Old Town, at Audēju St. 8., the third new concept and design Latvijas balzams shop (part of the LB veikali shop network) was opened, offering a modern and comfortable shopping environment. Since last year Latvijas balzams veikali have invested EUR 180 000 in modernizing the network of shops.

To date, in the renovated LB shops that were opened in November last year and in March of this year, the average purchase has grown by 15%. This is evidence that guests in the city as well as local residents appreciate the new design, the modern environment and the wide assortment. By year’s end, it is planned to open an additional two Latvijas balzams shops, investing a total of around half a million euro.

A wider selection of products are available in the renovated LB shops and in addition to alcoholic and non-alcoholic beverages, Latvian souvenirs and sweets are on offer. The new shop solution will also please coffee lovers, offering hot coffee to take away and a “tasting corner” will operate at certain times, offering tastings of the shop’s new products.